Visual presentation of advertising, sales ads and online configurators

Beginning on 1 January 2020, the energy efficiency category will have to be indicated in advertising, sales ads and online configurators in addition to any visual representation of a product. Official templates must be used to present this information.

Version 2021

In colour

In black and white

The visual representation must be displayed in colour. Templates are also available for advertisements in black and white:

The area used to present the information must be at least 15 mm wide and 20 mm high and consist of at least 1 percent of the total advertising area.

Specialist staff
Last modification 08.12.2020

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https://www.bfe.admin.ch/content/bfe/en/home/efficiency/mobility/cars/production-of-the-label/visual-presentation.html